Our Story
Gullak began as a simple idea: how might saving become a habit first, not a lesson later?
Paisa Bachao, Future Banao
Financial literacy is not just about numbers—it’s about empowerment, confidence, and dignity. Our mission is to make these tools accessible to all.
From Workshops to a Movement
Our Origin
When Vihaan and Vyom Gupta began conducting sessions under the Tribes for Good Financial Literacy Programme, they worked with NGOs in Mumbai like Kautilya, Think Sharp, Raksha, and Kshamata to teach budgeting, saving, and long-term planning to women and children.
What started as weekend workshops soon became a deeper mission.
Our Growth
This vision became The Gullak Project. Through storytelling workshops and the simple act of distributing piggy banks (Gullaks), we set out to help children and families build lasting financial habits. In collaboration with NGOs across Maharashtra and Uttar Pradesh, our initiative grew.
Our Impact at a Glance
300+
Women & Children Reached
1,500+
Projected Family Impact
8+
NGO Collaborations
Our Valued Partners
Our mission is made possible by collaborating with incredible organizations dedicated to change.
Join the Movement
To carry this mission forward, we launched the Gullak Competition—a nationwide platform inviting India’s youth to see financial awareness as the foundation for change. One story, one Gullak at a time.
View Guidelines & Submit
The Gullak Project